How to Generate Business for Your Photography Company -Part Two   Recently updated !

By Michael Connors President and Co-Founder  Here’s a quick refresh on what we covered last month in Part One.  80% of people hire the first person they talk to even if they talk to 4-5 others. The more peoplethat know who you are the better off you will be. Hair Salons – Great way to generate business Reason to Knock on business doors – What photos make the biggest impact and why Now, let’s move on […]

3 Tips for Capturing the Perfect Family Photo This Fall

There’s nothing like the perfect family photo. Capturing it, however, takes some doing. Big brother won’t stop making faces. Mom blinks every time she thinks the flash is about to go off.  Oh, great. Now the baby’s crying. There’s got to be some way to take the headache out of capturing those special moments. While there might not be any foolproof method, these are three of our top tips you can use to make those shoots easier. Keep […]

How to Generate Business for your Photography Company – Part One

By Michael Connors President and Co-Founder You’re up and running with your photography business. You’ve purchased all of your equipment and supplies, such as camera, lighting, business cards, software. Now, how do you go about getting your first customers? Two rules I have always lived by, My estimate is that 80% of people hire the first person they talk to even if they speak  to 4-5 others. The more people that know who you are the better […]

generate customers

How to Create an Online Photography Portfolio

Remember when photos were physical? The one-hour photo booth is long gone. Although the art of developing photos is still alive, the way we deliver and view images has moved online. If you’re a photographer, the presentation of your work needs to be out there on the internet. To have a chance of getting new clients and pushing your career to the next level, your online photography portfolio must be top notch. Competition in the photography […]

Sell Photos Online: How to Get Your Work More Exposure

Let’s face it. You’re not the only photography website on the web.  So how do you stand out from the over-saturated crowd and get exposure for your photography website? Getting noticed is the single most important thing you’ll do for your photography business.  Keep reading to learn how to set yourself apart. Create a Photography Blog on your Website Why do you need a blog to sell photos online? There are many benefits to having a maintained blog […]

A Digital Success Series for Modern Day Photographers

When we first talked about SEO (search engine optimization) for photographers, we only touched on the basics.  Main discussion points were page titles, keywords and descriptions.  This week, we will get a bit more specific in regard to SEO and cover some things you can do within your site pages (mainly the content – or meat & potatoes of your site), that can greatly help increase your online visibility. 1)    Interlinking – This simply refers to providing […]

Photographer Online Photo Sales and In-Person Sales

Many photographers are torn about whether or not to post their photos online or have in-person sales. Let’s start by taking a look at the pros and cons of online sales. Pros of Online-Only Photography Sales It’s the easiest way to get images in front of customers. It’s a great marketing tool and allows clients to bring their friends and family to your site. Your customers can view and order the images anytime and anywhere, Your […]

5 Reasons Why HTTPS Should Be Enabled on Your Website

If you’re anything like me, there’s been a time in your life when you’ve asked, “What the heck is https?” What’s that extra “s” for? Well, it turns out that the “s” stands for “SSL,” which stands for Secure Sockets Layer — the technology that encrypts your connection to a website, so that hackers can’t intercept any of your data. The whole concept of https is a pretty interesting topic on its own, and we […]

Why some Photographers make it and others do not!

It isn’t always about the most talented photographer that wins the day. It is the best marketer of the product, and when you are an artist usually marketing is something that does not come naturally. Art is vastly different than sales. Often photographers seem to look for the least expensive solution when it comes to marketing there masterpieces, instead implementing the solutions that will have the most return.  If you get in the habit of […]

Back to Business Chapter 6 ~ So, I do this for Money?

A Success Series for Modern Day Photographers In last week’s edition, How to Get Repeat Business, we talked about simple but effective was to keep clients once you get them – how to not let them slip away to the often lower priced competition. We’ve been talking a lot about getting new business lately and of course, if you don’t get new business (and keep it), you won’t have to worry about the financial aspects […]