In 2017, it was reported that Americans spent more than $56 billion on sporting events. Spending and enthusiasm are high in the sporting world. A good photographer to capture special moments is always in demand.
With careful planning and networking, you can become a successful sports photographer. However, starting a business, especially if you have never done it before, can be a bit overwhelming.
Here are some tips to make it less formidable so that you can get on the road to success.
- Create a Plan
When you decide to start a business, one of the first things you must create is a business plan. Your plan should take into consideration the cost of paying rent for a shop if you want one and the setting up of a website. Consider the cost of purchasing equipment as well.
You will also need to identify your target market and define your niche. This process will make it easier to create your portfolio.
No matter how good your photography business is, if people do not know that you exist, then you will not be able to get any clients and make a profit. That means you need to set up an advertising budget and decide which channels you will use to promote yourself.
- Develop a Website
As mentioned before, you will need to create a website. Make sure that your website clearly outlines your services and has your contact information. Part of your website will be examples of your work, known as your portfolio.
Seeing is believing when it comes to sports photography. No one is going to believe that you are a good photographer without proof. The only way to establish proof of your skills is to create a portfolio.
Building a portfolio may mean you have to do some assignments for free to get the necessary photographs. Another option is to offer discounted rates so that you can get the necessary shots to compile your portfolio.
Another aspect of your website needs to be a way for clients to order and pay for photographs using a shopping cart method. Our strong, kiosk-like cart allows you to offer not only photos but products that incorporate your photos, such as trading cards or even magazine covers.
With a quality website, you can offer clients the ability to see a finished product before they place the order. Then you can connect with a lab to produce your products or even produce and ship them yourself.
- Advertise Strategically
With social media platforms, such as Facebook, you can quickly and easily reach your target audience. Target people who like sports and photography in your area and create a promotional video of your photography.
Video advertising with strong visuals is sure to attract some new clients and create brand awareness. Use social media and networking to build a following that will hire you for their sporting event or will purchase products from you after the event.
- Get Registered and Insured
You will need to establish your business legally. Doing so ensures that you will have some protection should a disgruntled customer decide to sue your business.
Additionally, you will have to pay taxes, therefore, you will need to register for them. There are several state and federal taxes so make sure you do your homework or get legal help if necessary.
In some states, it is a requirement that you are insured, especially if you employ workers. You will want to make sure that you have all the necessary insurance in case something should go wrong with an employee.
Final Thoughts on Building a Sports Photography Business
Being a sports photographer is a fulfilling occupation. However, establishing your business can present some challenges.
Always ensure that you create a strong portfolio and advertise your business. You will also need to get legally established and properly insured.
Contact us for more photography tips.
MorePhotos offers online solutions that include professional websites and a powerful e-commerce shopping cart. With our friendly and knowledgeable staff, we can assist you in creating an online presence that will attract traffic to your photography website.