4 Ideas to Jump-Start Your Photography Business


photography businessMost of us have cameras in our pocket, but that does not mean we are taking amazing photos with them. There are still people who value good photography with a digital camera that is not on a smartphone.

You can serve that market by starting your own photography business. Around 68% of American photographers are self-employed.

Building your own photography business is not simple. If you have a good product and good customer service, you will get rewarded for it.

What do you need to start a photography business? The most obvious answer is a reliable camera. That is not all.

Read on for four other ideas about how to start a photography business.

Use Social Media

Your business cannot survive without a strong social media presence. Word-of-mouth is nice, but it is not enough.

If you do not believe it, look at the statistics. More than two-thirds of American adults have a Facebook presence, according to a Pew Research Survey. You will need to set up a page for your photography business.

The best social media site for a photographer is Instagram. 35 percent of American adults use Instagram. Facebook has a lot of uses, but Instagram’s primary purpose is photos and videos.

Come Up with a Catchy Name

It can feel weird to have a business name when you barely have a business. If you want to know how to start a photography business, you cannot go with “Photos by Steve.”

A name like that is generic. People do not remember generic names that well. You want to come out of the gate with a brand name that is bold and interesting.

If you are not good at puns, that is OK. You do not have to try too hard for something pithy. It should be more memorable than your first or last name.

Are you still feeling stuck? Ask your friends for input. They might have some great ideas that you would never think of on your own.

Take Photos For Friends

You have got an Instagram account and a sweet name for your business. Now you need customers.

Your first customers are usually your friends, or sometimes friends of friends. This arrangement can work for a few reasons.

For one thing, your friends already have a sense of your style. They have seen your work, even if informally.

If your friend hires you to take her engagement photos, offer her a good deal, but do not give away your services for free. Doing that even once makes it more likely other people will try to get away without paying you for your work.

Work Your Way Up

One of the best tips for starting a photography business is this: Start slow. Do not expect yourself to take 40 hours worth of photos your first week on the job.

It is not realistic to expect that many customers right away. Do not quit your day job to pursue a career as a photographer.

Begin by taking photos on your days off. If that goes well, you may eventually be able to make photography your full-time career.

Your Photography Business

Every aspiring photographer should start their business as a passion project. It may even cost you money at first.

Before too long, you should be able to set up a professional website where people can buy your photos.

We can aid you in creating a memorable online presence for your photography business. Visit our About Us page to learn more.

MorePhotos offers online solutions that include professional websites and a powerful e-commerce shopping cart. With our friendly and knowledgeable staff, we can assist you in creating an online presence that will attract traffic to your photography website.

Share this page: