There are plenty of opportunities for growth in your chosen field. After all, millions of weddings happen each year in the United States alone.
If you find that you’re unsure of how to take your photography business to the next level, it’s time to focus on upselling. What is upselling and how can you employ it without making your clients feel pressured or uncomfortable?
Keep reading to find out. We have all the tips wedding photographers need to bolster their businesses right here.
What is Upselling?
You may be familiar with the term upselling, but what does it entail, exactly? Let’s break it down.
Upselling is a marketing strategy that encourages a consumer to augment their intended purchase. For example, this could mean buying a more expensive model of a product or adding on extra features.
In terms of a wedding photography business, you can incorporate upselling in a number of different ways. You can inspire clients to sign up for engagements portraits, purchase more extensive packages or order wedding albums. And that’s just the beginning!
Make Flexible Pricing Options
By introducing flexible pricing options to your business’ pricing structure, you’ll create more sales in a couple of different ways. First of all, a la carte options will help you serve clients with varying budgets. This will broaden your customer base.
Also, flexible pricing structures create a great way for you to upsell add-ons. Get creative with your price sheet(s) and make sure to break it down as much as possible.
This is the avenue where you can upsell to your heart’s desire. Offer engagement packages, special photo offers, etc. If you partner with a framing company, offer framed prints. If you partner with other types of vendors, be sure to utilize at least their best-selling products.
Design a Streamlined Wedding Photography Site
In addition to taking spectacular wedding photos and investing in the proper equipment, it’s a must to have an excellent wedding photography website for your own business to stay competitive. A site that includes a flexible shopping cart is key that includes such items as multiple pose packages, digital downloads, seasonal offers, and package upgrade incentives.
A clean, easy to navigate site is best, somewhere your guests can go, and have their own password, to view their photos. It’s not only a personalized touch, but it also offers the privacy your customers demand. It’s where they’ll go to see what you have to offer and view previous samples of weddings that you’ve photographed. Get creative with your online portfolio.
The website doesn’t have to be complicated. It should be a place where wedding guests can leave messages and comments, view photos, and check out the details of the event. Remember, you’re marketing to the happy couple, plus their friends, family, and wedding guests.
Don’t Forget Wedding Albums
Every wedding couple would like the same result from hiring a photographer for their wedding: a beautiful, timeless photo album to flip through and treasure for years to come. Therefore, when adding opportunities for upselling to your business, don’t forget wedding albums. Consider both traditional and digital options.
Offer your clients unique wedding album ideas and different pricing options for various album designs. Listen to your clients’ feedback and continue to adjust your options based on what your consumer base requests.
An effective tool is to have a flip album viewer on your photography website, where you assign proof abilities to viewers with a note section for needed adjustments.
The Bottom Line for Your Wedding Photography Business
Upselling is an essential part of growing your wedding photography business. It’ll help you make more money, expand your menu, and create more satisfied clients.
In order to succeed, explore flexible pricing options and design a creative wedding photography website. And don’t forget a wedding photographer’s best friend when it comes to upselling: wedding albums!
If you have any questions or comments, don’t hesitate to contact us anytime. We’re here to help your photography business grow!
MorePhotos offers online solutions that include professional websites and a powerful e-commerce shopping cart. With our friendly and knowledgeable staff, we can assist you in creating an online presence that will attract traffic to your photography website.